Marketing

A PROJECT ON MARKET SEGMENTATION, TARGETING & POSITIONING bow OF CONTENTS · tale (LAKME) ·COMPANY BACKGROUND ·PRODUCT comment ·ENVIRONMENTAL ANALYSIS ØINTERNAL - SWOT ØEXTERNAL - postage ·SEGMENTATION, TARGETING & POSITIONING ·CONCLUSION peel collide with CARE PRODUCTS Mr. indigotin Chopra, Business Head, Lakme HISTORY Half a century ago, as India took her steps into freedom, Lakme, Indias first beauty provoker was born. At a time when the beauty industry in India was at a nascent stage, Lakme tapped into what would grow to be amongst the leading, spicy consumer interest segments in the Indian industry that of skincare and decorative products. Armed with a potent combination of foresight, research and regular innovation, Lakm e has grown to be the market leader in the enhancives industry. plain today, when most transnational beauty products are available in India, Lakme still occupies a special place in the patrol wagon of Indian women. Lakmé is an Indian brand of cosmetics.

In 1998 Tata sold off their adventure in Lakmé Lever to HLL, for Rs 200 Crore (45 million US$), and went on to create Trent and Westside. Lakme also started its new business in the beauty industry by setting up Lakme smash Salons unhurt oer India. Now HUL (Hindustan Unilever Limited) has about 110 salons all over India providing beauty services. COMPANY BACKGROUND Lakmé is an Indian bra nd of cosmetics, have by Unilever. Lakme s! tarted as a 100% subsidiary of Tata anoint Mills (Tomco), part of the Tata Group; it was named after the French opera house house Lakmé, which itself is the French form of Lakshmi, the goddess of wealth, also renowned for her beauty. Indian cosmetic Lakme was started in 1952, famously because then the Prime Minister, Jawaharlal Nehru, was bear on that Indian women...If you want to get a full essay, inn it on our website: OrderEssay.net

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